Home › How We Make Money

How We Make Money

We believe in being transparent about how this business works. Here is an honest answer.

How It Works Today

Matching is free for families. Midwives do not pay per lead, and we do not take a commission on birth services. Every referral we send is based on location, apparent fit, and publicly available practice information.

Affiliate Resources

Some guides and emails include partner links to birth education resources. If you sign up or buy through one of those links, we may earn a commission at no extra cost to you. We only place these links where the resource is relevant to the article, and paid links do not affect which midwives appear in the directory or who receives a family referral.

The Plan

Our plan is also to offer midwives an optional paid subscription to improve or feature their directory profiles. This is separate from affiliate links. When it is live, it will be clearly disclosed and entirely optional. Midwives who do not subscribe will still be listed in the directory and may still receive referrals.

Families will never pay for matching. That part of the model does not change.

What We Do Not Do

If you have questions about our business model or data practices, email us at [email protected].

Get matched with a midwife in your area
Free Midwife Matching
Find a midwife in your area
Step 1 of 8
When is your baby due?
This tells us if midwives have availability in your window.
Step 2 of 8
Tell us about your pregnancy history
This helps us match you with the right credential and experience level.
Step 3 of 8
Has your provider mentioned any of these?
Select all that apply. These affect which midwives are right for you.
None of these
Twins or more
Placenta previa or low-lying placenta
Preeclampsia or high blood pressure
Gestational diabetes requiring insulin
Step 4 of 8
Have you talked to your doctor or midwife about your interest in home birth?
Most midwives like to know your current provider is in the loop.
Step 5 of 8
What's your insurance situation?
This helps us understand whether insurance fit should be part of the match.
Step 5b of 8
What's your insurance plan name?
This is useful for finding a midwife who can bill your plan, but you can continue if you do not know it yet.
You can find this on your insurance card, your employer's benefits portal, or by calling the member number on the back of your card.
Step 6 of 8
Where are you in your decision?
Helps us prioritize your match request appropriately.
Step 7 of 8
Your details
So we can send you your match and stay in touch.
Step 8 of 8
One last thing
What's drawing you toward a home birth? This helps us find a midwife whose approach matches yours.
Please tell us what's drawing you to home birth. This is the most important part of your referral.
Example: "My hospital birth felt rushed and impersonal. I want to be in my own space, with someone who actually knows my name when I walk in the door."
📅

Come back once you have a confirmed due date

Most midwives begin taking clients at 8 to 12 weeks. Leave your email and we'll send you a timing guide, plus a reminder to come back when you're ready.

💳

Your insurance plan name unlocks the right match

It's the single most useful piece of information for finding a midwife who can actually bill your plan. Here's how to find it in 2 minutes, then come back and we'll do the rest.

How to find your insurance plan
📖

We'll be here when you're ready

Midwives in your area book out 4 to 6 months. When you're ready to move forward, come back and we'll match you in 1 to 2 days. Leave your email and we'll send you our guide in the meantime.

🏥

Based on your answers, a hospital birth is likely the right setting

This isn't a dead end. A hospital-based CNM can give you a midwife model of care inside a hospital. Here's what to ask your provider.

Read: Am I a good candidate?
Your request is in.
We'll be in touch within 1 to 2 business days.
What we know about your situation
When there is a referral fit, we share your summary only with selected midwives. If not, we send directory listings to contact directly.
Free for families. We only share your details with selected midwives for your request.